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focusing identities * creating visibility
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Latest News: Legal Branding Webinar November 20

Please join our President, Marla McCutcheon, on Friday, November 20, 2009 at 9:30 a.m. PST for the third in her series of informative Legal Branding/Marketing Webinars for attorneys. The webinar is entitled "How to Get Media Exposure as a Lawyer Using Visibility in Magazines, Newsletters, Web Sites, Radio & TV as a Way to Brand Yourself as a Thought Leader and Attract More Clients."

The webinar is presented on behalf of ExecSense, the largest producer of executive webinars in the world. If you have missed the first two Webinars live, they can be purchased. For complete information or to purchase all Marla McCutcheon’s webinars, please visit http://execsense.com/details.asp?id=524 or call (415) 453-3003. Click here to view the Press Release.

Synergy Media & Consulting, Inc.

Synergy Media & Consulting, Inc. is a results-oriented, marketing and public relations company, headquartered in California, with a forte in media relations. With nearly two decades in the industry, Synergy has had a consummate knack for highlighting individuals, their accomplishments and their companies to ultimately bring them into the foreground as newsmakers and experts.

Synergy’s reputation for delivering positive brand visibility stems from its ability to penetrate the surface of a company to gain a balanced view of its business environment. Synergy recognizes that each of its clients has its own set of goals. As such, Synergy assesses and evaluates the clients’ individual priorities, opportunities and risk – both initially and throughout the marketing and public relations campaigns – to establish meaningful relationships with the clients’ target markets.

Synergy Media & Consulting’s Clients

Although Synergy’s client list is diverse, it specializes in successfully marketing professional service providers and their firms in areas of law, accounting, financial, real estate and consulting. Over the years, the principal of Synergy’s client list has included names synonymous with business like Donald Trump, as well as government entities, law firms, professional advisory firms, creative artists and corporations with consumer products to sell.

(See biography of Marla Malkin McCutcheon and client case studies for more information)

 

What is PR?

Any activities or events helping promote a favorable relationship between a company and its customers and prospects; activities used to influence the media to publish or broadcast stories promoting a favorable image of a company and its products or services, from press releases to multi-level PR campaigns.

What is Marketing?

Any activity promoting a product or service which elicits a connection between a business and its desired consumer, ultimately generating leads or sales.

Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a product or service).

Marketing and Public Relations are interrelated and not mutually exclusive. Synergy combines marketing and public relations strategies to optimize client exposure and visibility, enabling them to reach their target audiences.

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© 2006-2009 Synergy Media & Consulting, Inc. 19600 Fairchild, Suite 320 Irvine, CA 92612 tel: 949.861.8260
 
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